Did you know? Video content that is posted on social media gets shared 1200% more than text or static image-based posts! That’s an amazing amount of reach and yet it seems like very few brands are tapping into this opportunity! Remember how we talked about those missed opportunities a couple of weeks ago? This is another great example of that! Internet users spent 6 hrs 48 mins per week watching videos online in 2019. That figure has probably increased in 2020 with so many of us spending more time at home! Why would you waste that opportunity to get your message heard?
One of the main reasons that brands are not using video marketing is simple – fear! It’s difficult to put yourself out there without worrying that people are going to rip you to pieces and you will end up looking foolish. The only way to overcome that fear is to become more confident turning on that camera. It doesn’t matter if you fluff your lines or drop your notes – in fact, studies show that raw, unedited video performs well! It gives you credibility and shows the genuine person behind the brand! That’s why 57% of marketers are using Live video as part of their online strategy!
Of course, if you genuinely do not want to get in front of the camera, there are other video marketing options that are just as popular. You can put together a video using images and text overlays, animations, explainer style videos and so much more!
Here are a few great facts in support of video marketing :
- Video campaigns on Linked In have an average 50% view rate!
- Emails with a video included have 19% more open rates
- 65% of people find the solution to their problem on YouTube.